According to @EricBalchunas, the number of first-time ETF issuers set a new record for the third consecutive year, driven by large flows into ETFs, source: @EricBalchunas on X, January 13, 2026. He states that big flows attract issuers and product innovation, which then bring more flows and additional issuers, forming an upward spiral, source: @EricBalchunas on X, January 13, 2026. Traders, including those focused on crypto-linked ETFs, can use this flows-innovation cycle as context to monitor issuer launches, product rollouts, and asset flows across the ETF market, source: @EricBalchunas on X, January 13, 2026.